My mind has been ticking over regarding the one income stream of EPP.
The statement is that current market penetration is only 4%.
Is that a simple maths exercise ie annual revenue divided by either 4 or 6 injections per annum divided by price per injection equals net patients?
Importantly where does the 100% potential come from.
Dr Wally believes that price is the inhibitor of growth. I think it can't be that basic because of the very low 4%.
Clinuvel does grow every year so that 4% must be a growth result at this stage.
Clinuvel has stated that they are increasing access /distribution by dramatically increasing the number of centres. That's a common tactic to increase penetration eg MacDonalds outlets.
What other information do they hold eg is that 4% common to all countries?
The marketing issue here is that the product works.
It has no customer churn so satisfaction is extremely high.
Clinuvel seems to have relationships with the various bodies that have formed to champion the plight of EPP sufferers.
I have no knowledge of how these molecules are created and packaged so have no idea if increasing production ie numbers of units has any cost benefits . Being that cost per unit decreases with economies of scale and therefore price can be reduced. Or does the quality controls needed prohibit this "mass" approach.
Dr Wally is correct when he quantifies the rewards ie the from a low 4% to .....? It should be seen as low hanging fruit.
There has to be some simple path to increase this. Distribution is being explored in the States.
I am seeking other members thoughts...to take our thinking away from bickering.
Cheers for the reply. Hopefully we can get a discussion going on this subject and hopefully get some answers at the upcoming AGM because it’s incredibly important. A mere 2-4% penetration after years is providing little confidence instead its causing a great amount of concern for many.
EPP is our only approved indication and could be for years to come. Surely with some smart, effective management decisions and working with rational regulators sincerely concerned ONLY with scenesse cost so like you say it’s the “low hanging fruit” that would be easy to achieve, so why would he not talk to these people, make a deal and get some much needed runs on the board?. I don’t understand.
I see EPP as the foundation Indication that the company builds everything else off of but obviously Wolgen doesn’t for some strange reason judging by all the time and money he’s wasted on ridiculous unrelated garbage (seemingly only done to trigger / attain free CUV) that should have gone into exploiting the EPP opportunity that’s been wasting away for years already.
EPP is not fully accepted but has been approved by EMA and FDA because of supreme safety profile (in my opinion). Everything else is pie in the sky, and years after first being discussed with little to no definitive progress, they are causing more harm than good because there’s F all progress and so so many missed timeframes.
Its absolutely insane to me that EPP is literally wasting away when its so successful and literally transformative for the lucky few that have access to it.
More jurisdictions approving scenesse and growing sales (even at a substantially discounted price) is essential right now and only good things can come from this no?